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Case Study · Communications Leadership

Building More Than the Message

Leadership · Brand Governance · Communications Operations

Developing thoughtful communications processes and creative standards that help organizations work with greater consistency, clarity, and purpose.

01

Overview

Different organizations, same instinct: build the standards, workflows, and messages that let good people do consistent work. The professional roles came first — higher education and workforce development. The volunteer and board work came later, and it’s where those systems keep getting tested.

02

Professional roles

At Temple University, as Program Coordinator for Student Organizations, I led communications supporting 350+ student organizations — newsletters, email campaigns, handbooks, guides, presentations, and social content — while managing graduate professional staff and overseeing a $140K annual program budget. I also developed the branding and positioning for the Student Organizations area, wrote the Student Organization & Advisor Manual, and taught a First-Year Seminar. At Year Up, as Program Manager, I managed and coached a 15-person team delivering structured programming for 100+ participants.

Weekly newsletter

Temple University · Office of Student Activities · Weekly newsletter

Student Org Rundown

Reached 1,300 student organization leaders and consistently earned over 800 reads per week.

Manual · PDF

Temple University · Office of Student Activities · Manual · PDF

Student Organization & Advisor Manual, 2018–2019

A 30-page resource for advisors and student leaders across Temple’s 350+ student organizations, covering key dates, hazing policy, the new-organization process, risk management, and sound fiscal practices.

03

Volunteer and board leadership

  • Delta Sigma Theta Sorority, Inc., Brooklyn Alumnae Chapter — Communications & PR Chair and Assistant Corresponding Secretary. I lead communications for 350+ members and support 15+ committees with workflows, creative standards, and approvals.
  • Brooklyn Emerging Leaders Academy Charter High School — Board of Trustees. I’m developing marketing and outreach strategy for the school’s 10th Anniversary Gala.
  • NC A&T State University Alumni Association, New York chapter — Treasurer, managing a $20K budget.
04

Results and impact

  • 1,500+ student leaders trained at Temple.
  • 1,000+ students reached every week, with 800+ weekly readers.
  • 75+ internship placements supported through employer partnerships at Year Up.
  • Built and implemented chapter-wide creative guidelines and policies for Delta Sigma Theta's Brooklyn Alumnae Chapter.
  • Built and implemented an intake process for chapter communications requests.