Impact by the numbers

Not just the what. The so what.

A snapshot of the measurable results behind the strategy, content, and creative work across this portfolio.

1,200+
content assets audited for enterprise planning and strategy
Walmart Connect
An audit I led; the findings became executive recommendations on strategy, production, and resourcing.
39%
reported increase in Salesforce platform adoption supported by educational content
Salesforce
A broader adoption result. My customer education content was one of the things supporting it.
74%
increase in engagement from content strategies I created
Independent practice
Multi-channel content strategy for clients across web, email, social, video, and campaigns.
34%
increase in sales those content strategies contributed to
Independent practice
The same multi-channel client work as the engagement figure above.
23K+
views on a Kicks & Fros launch video
Kicks & Fros
Instagram views on “You Don’t Do Anything but Sit,” co-created with the marketing team and scripted by me.
30+
enterprise and small-business clients served through content strategy and development
Content strategy and development
Enterprise and small-business clients, counted together.

The context behind the numbers