Content that makes complex ideas clear and experiences easier to use.
using the power of words and strategy to connect, transform, and engage
where strategy meets story
I'm Asha, a content strategist and experience design professional who turns complex products, business needs, and audience insights into clear, useful content experiences.
Across SaaS, enterprise organizations, and growing businesses, I've developed product education, content systems, digital experiences, and multi-channel storytelling designed to help people understand, engage, and take action
Highlights:
- Built an enterprise content framework and governance model adopted across Walmart Connect
- Led an audit of 1,200+ content assets to identify gaps and shape future strategy, production, and resourcing
- Developed Salesforce product education that supported a 39% increase in platform adoption
- Maintained a 3.5/4.0 CSAT score across Salesforce customer content
- Scripted video campaigns that drove 23K+ social media views
- Created content strategies that increased engagement by 74% and contributed to a 34% increase in sales
- Developed customer-facing content and learning experiences across Salesforce, iCIMS, and 30+ enterprise and small-business clients
My work blends content craft, strategic thinking, and systems design to create experiences that are clear, useful, and built to scale.
