using the power of words to connect, transform, and engage
Asha is a seasoned writer, strategist, and content creator with a knack for transforming ideas into impactful stories that resonate with any audience. Whether it's crafting compelling scripts, blogs, or social copy, Asha knows how to engage and drive results.
Highlights:
Asha’s blend of creativity, strategic thinking, and proven results make her a versatile storyteller across channels.
Pride for your school and pride for your kicks go hand in hand. #CareForYourKicks
Social media writing for Kicks & Fros' Instagram feed.
The Student Org Rundown was a weekly newsletter reaching 1,300 student organization leaders at Temple University, consistently earning over 800 reads per week and keeping leaders informed, engaged, and connected with the Office of Student Activities.
Kicks & Fros used email marketing to promote their sneaker cleaner, Care for Your Kicks campaigns, community events, and highlight brand ambassadors. This strategy drove $10k in sales and expanded their Instagram reach to 140k people.
Vanity Hair leveraged their newsletter to engage customers beyond social media and spotlight their physical stores, resulting in a 13% boost in in-store sales.
Explore a collection of presentation decks and guides designed to drive customer adoption and serve as a valuable resource for customer success. Each piece showcases Asha’s strategic approach to content, helping brands effectively communicate and engage with their audiences.
Office politics look different when you are Black.
Piece for Collective DEI and Zora Magazine.
2020 was hard on us all, so let's take it easy on ourselves in 2021.
Piece for Mayvenn Hair
Congressman James Bradley, don't you have something more important to do than tweet about WAP?
Piece for ashaelaine personal blog.
Writing isn't just for an audience, sometimes it is just for ourselves.
Interview for The Squeeze.
My strength doesn't have to look like yours.
Piece for ashaelaine personal blog.
"You Don't Do Anything but Sit" is the first of two episodes in Kicks & Fros' sneaker cleaner campaign. Co-created with the marketing team and scripted by Asha, this video earned over 23,000 Instagram views and helped drive the sale of 300+ bottles during the launch.
Following the sneaker cleaner campaign’s success, Asha wrote the script for Kicks & Fros' official brand commercial, which gained over 28,000 Instagram views and boosted the brand’s visibility and partnership opportunities.
Asha scripted, voiced, demoed, and edited a video on EDA Account Models for Salesforce for Education, helping customers boost learning and adoption with this on-demand resource.
Asha crafted the script, voiceover, demo, and video editing for a comprehensive overview of Admissions Connect for Salesforce for Education, empowering users with an easy-to-access learning tool.
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